Expand Your Outreach With These 3 Methods (Increased Audience/Following)

expand audience

Expand Your Audience

Effective internet marketing is critical in helping to achieve a profitable business growth. Search engines like Google are constantly releasing updates that make it a must for internet marketers to focus on using white hat methods proven to increase audience reach sustainably. Any shortcuts can be very costly considering that being penalized or banned by Google will deny your business the largest share of online audience.

The following 3 methods have always been proven to increase audience across the most important channels available online.

Develop High Quality Content

Your online audience is known to be proportional to the quality of content published on your website. That is true because anyone searching for content online is always seeking value. Developing very high quality content is therefore the most important method you can use to expand your audience reach online. You should do proper keyword research to develop optimized content for your website, but remember the content is meant for users and not the search engines. Google will quickly penalize you for keyword stuffing because they want their users to find the most useful information in search results.

Diversify Your Link Building Strategy

Link building is one of the most important strategies for driving online traffic to websites. Diversifying your link building efforts will ensure you attract more traffic over the long term. However, some of the techniques used in link building are basically tricks that search engines no longer entertain. You must only use white hat link building strategies to expect positive results that can last. Sharing useful content across social media channels is one way of acquiring high quality backlinks. Avoid any spammy link building activities because Google updates like Panda and Penguin will quickly kill your campaign. You can do guest posting on high ranking websites or blogs to generate backlinks and also significantly increase your traffic. Broken link building is also important because many websites with high PR may have broken links and their owners would appreciate you notifying them of this. You basically offer to fix links pointing to pages that no longer exist, so that you can insert your own links if the content on your website is relevant.

Use Paid Search Marketing

Using paid search marketing methods to complement your organic search marketing efforts can be very rewarding if your budget allows for it. Google AdWords and ads on social media networks especially Facebook, can significantly increase your traffic if they are well designed and planned. You may not necessarily use the method over the long term, but it is usually very important especially when your organic search marketing is yet to produce meaningful results. Targeting the right keywords and managing your paid search marketing campaign to make any necessary adjustments as dictated by changes in audience behavior is critical for success.

10 Internet Marketing Facts To Motivate You

10 internet marketing tips

10 internet marketing tips

Internet marketing can seem difficult at first, but it does not have to be that way. It can be exciting, exhilarating and addictive. Therefore, we are going to write about 10 Internet marketing facts to help motivate you through any slump you may be having.

1. The mobile revolution is here. Mobile devices are everywhere and you need to follow the trend. It means that your Internet marketing plan must include a way to reach your potential customers using mobile devices.

2. Show your clients that SEO can be their secret weapon. Most small business owners do not have a clue about what SEO is and what this technique can do for them. You just need to show them how SEO can take their businesses to a whole new level. Even if this isn’t your main business, local SEO is a growing industry and can be a great way to earn additional income.

3. Most people do not have access to the Internet. Since only 1/3 of the world population has access to the Internet currently, there is still huge potential in this field. In the coming years the internet will grow exponentially and you’ll be there to capitalize.

4. Driving traffic to your website has never been easier. You can make a quick video, post or tweet by using your smartphone and upload it to tons of different sites out there. You have far more options for marketing than in the past and learning to use them is crucial to success.

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5. New methods of traffic generation are being thought of everyday and are used by forward thinking marketers to take their niches by storm. Think, learn and create.

6. The mobile world is growing faster than expected. Since the mobile Internet is growing at incredible rates, Internet marketers will be able to use their creativity in a whole new dimension. The youth will have the power to reshape the world over time.

7. Mobile adoption is growing two times faster than the Internet. With new apps being created every single day, internet marketers are living in an exciting time when each day new opportunities are found.

8. Inside your customer`s mind. The big companies are gathering tons of useful data from their customers via mobile devices, which means you will be able to get better information about potential customers over time. This allows you to target your customers better and increase your conversion rate.

9. Getting social media traffic has never been easier. You will be able to use SEOClerk, Fiverr and other sites to get social media traffic at a fraction of the cost. It means targeted and cheap traffic too.

10. Google is no longer king. Amazon is also a search engine, which means you will be able to exploit this opportunity. With plenty of smaller search engines gaining traction they are many opportunities for you to find ways to beat the competition and get to the top of the SERPS.

7 Essential Traits All Successful Internet Marketers Have

successful internet marketers

7 successful ytraits

We have all heard of the Internet millionaires who have made piles of money selling a product or service. There are countless out there. However, far more numerous than the success stories are the failures. They invested time, effort and money into internet marketing and still failed. So, what is it that the successful Internet Marketers possessed that the others didn’t? Let’s find out the 7 traits all successful Internet Marketers have in common.

Mh2>Trait 1: He Knows His Customer

This is true of any kind of marketing and not just Internet marketing. As a marketer, if you do not know your customer you are nowhere. Your product, your service, your pricing and also your marketing campaign will be based on your knowledge of the customer. So take special care to do your research properly. Understand your customer; realize what her deepest needs and wants are.

Trait 2: He Cares About His Customer

This point is more interesting than the first one. Successful Internet marketers strive very hard to bring about a positive difference in the lives of their consumer. They constantly strive towards customer satisfaction. True, it is easy to make a fast buck by just selling something to the customer, but if you want to be successful in the long run, you need to ensure that your customers come back to you again and again.

Trait 3: He Sets Clear Goals And Is Focused On Them

Only when you have clearly defined goals can you move towards achieving them. Most people shift focus with every new trend. This way their campaign has no clear focus or direction. This is a sure shot path to disaster.

Trait 4: He Is Not Daunted By Short Term Failure

Read about any Internet success story. You will find that the fairy tale ending was preceded by countless obstacles and challenges, points of time when failure seemed inevitable. Success belongs to those who did not get daunted by these pitfalls. Rather they refused to even believe that they could fail. They were ready to make the necessary sacrifices to achieve the success they deserved. In fact the true successes are those who made every failure a learning opportunity and came out stronger because of it.

Trait 5: He Listens To His Customer

In fact a good Internet Marketer listens to everybody, and learns from them. So market research is essential. But more important is as many interfaces with the customer as possible. Give your customer as many channels of communication as possible to get in touch with you. And whenever possible meet them face to face. You will learn insights which you will never get out of a marketing book.

Trait 6: He Works Hard

Think burning the midnight oil hard, day after day. Successful Internet marketers believe in their business and are totally committed. No one ever became successful by just spending a few hours in the office.

Trait 7: He Admits His Mistakeshttp://conflictgypsy.com/wp-admin/post.php?post=42&action=edit&message=1

This is crucial. Successful Internet Marketers constantly review their business, especially their decisions. So if they make a mistake, they are ready to accept it and learn from it. They are also those who constantly test every theory and see which one works best.

5 Ways To Boost Your Conversion Rates

Growing Conversion Rates

Growing Conversion Rates

Regardless of how good your conversion rates are currently, it is important you know that they can get even better. As a matter of fact, increased conversion rates can dramatically improve your profits, and it is therefore prudent to boost your conversion rates. The good news is that boosting your conversion rates isn’t that difficult as long as you know what it takes to increase them. In case you are clueless on how to boost your conversion rates, here are 5 easy methods you can use to boost them.

    Give Clear Contact Information

If you don’t give your visitors clear contact information, then it can create an impression that your business isn’t real. As such, always provide them with clear contact information such as live chat options or a phone number. Typically, this helps in increasing conversions by giving your visitors confidence that your business is real and that you are there to answer all the questions they could be having.

    Make Use Of Social Media

Using social media can also be a great way of increasing your conversions rates, provided you know how to do it properly. The hidden secret to increasing your conversions rates is simply targeting the right type of traffic, which definitely comes from social media. But even as you continue to use social media, don’t forget to add social proofing via client testimonials or case studies to your site so that visitors can feel free to sign up for and also log into your site.

    Improve Your Credibility

Credibility matters a lot when it comes to increasing conversion rates. Having “trust’ seals from credible sources such as the “Better Business Bureau”, can dramatically boost your conversion rates.

    Come Up With Great Headlines

At times, boosting your conversion rates will just require you to come up with great headlines for your website pages. The first thing that people read whenever they visit a site is the headlines. In fact, your headlines can compel visitors to read more of your site or leave your site immediately. As such, take your time to create great headlines and you will notice how dramatically your conversion rates will increase.

    Offer Guarantees

Offering guarantees gives your clients confidence in your product. This helps to boost your conversion rates over time. Similarly, offering longer guarantees such as 1 year vs 1 month guarantees will boost your conversion rates even more.

5 Tips For Increasing The Size Of Your Mailing List

mailing list

Build our email list

Fortunately, increasing the size of you mailing list is not really that hard provided that you understand the little things which make a lot of difference. Here are 5 tips for increasing the size of your mailing list quickly.

1. Provide Your Customers With Opt-ins

Your business serves just one purpose: to attract the people who are interested in your products and to be precise, this is what puts food on your table and it is indeed what helps your customers solve the problems which they have. But to help your customers, you need to provide them with opportunities that make it easier for them to opt in to your business emails so that they can get certain information of value to them such as newsletters.

2. Ask Your Customers To Hit The Forward Button

Even when you are scared, asking your customers to forward your content is a killer technique to get your email list growing pretty fast. Ask them to forward your newsletters to people in their contact lists who they feel may benefit from the information. Most business owners don’t do this because they fear being seen as a potential scammer, getting complaints or being rejected.

3. Create Great Engaging Content And Post It On Social Media

If you can write fantastic content consistently and have it posted on social media, there is no reason why you should not get more people to your emailing list. If you can pick your fantastic content and post the links on your social media pages regularly, people will not resist joining a mailing list. This is because they will already be able to see the high quality content you are putting out and will be eager to read more. Quality is king.

4. Provide Guest Posts

Everyone agrees that guest blogging is a magic bullet for those who want to add to their mailing list. Being a guest blogger in an area where you have a high level of expertise can help. However, you should concentrate on keywords which you want to rank for, which can assist you in getting people into your list. The posts which will appear on other people’s sites will lead visitors into your site, where they’ll hopefully opt into your mailing list.

5. Create A Paid Product, But Without The Intention Of Selling It

This is something which most people will never do and perhaps great news for those who will try it because it will position you miles ahead of the competition. Develop a product that could sell at a low price, say between $20 and $50. The point of this is that you can give it away as an incentive for people to sign up to your mailing list, and then the first email they will receive will be a link to download the product. This establishes trust with the customer and increases their chance of purchasing in the future.

5 Reasons Why Working For Yourself Is Awesome

Workiing for yourself

Working for yourself is great

Are you tired of always taking instructions and orders from someone else at your work place? Do you wish that you could change jobs and find one where you are in control of most things? Well, if the answer is yes, then you can still make your wish come true. All you need to do is find the right business, and start working for yourself. If you are someone who is used to being employed, then you are probably asking yourself what the benefits of being your own boss are. These 5 reasons why working for yourself is awesome will perhaps nudge you in the direction of self-employment:

1. You Call The Shots:

How awesome is that? You are the one who decides where to work, and what time you want to report to work. No more stressing about the consequences of not making it to work on time, or having to report to the office every single day. When you work for yourself, you can create your own schedule that allows you to work when it is convenient for you.

2. You Are In Control Of Your Income:

Imagine a work place where you are the one who determines how much you want to earn. You simply have to set your own financial targets, and work towards achieving them. Once you establish a good client base, and you start working hard to ensure that you meet your targets, you will be able to have greater control over your income. The trick is to have a comprehensive plan, and ways in which you can make these plans become a reality.

3. Your Retirement Is In Your Own Hands:

Another advantage of working for yourself is that you can choose when you want to retire. Nobody will question your decision, because, after all, you are the one who runs the show.

4. You Will Have A Social Life:

The reason most people get frustrated with work is the fact that it can really affect your social life. From the hours spent commuting, to trying to beat deadlines, everything can get very stressful. However, if you work for yourself, you can decide to work from home and dedicate some time to spend with your friends and family.

5. There Is Greater Flexibility And Freedom:

This means that you do not have to wear a suit and tie to go to work if you are not a suit person. You also get to choose whoever you want to work with, so that you do not have to face annoying and uncooperative employees who want to sabotage you.

5 Reasons Why Working At Home Is Amazing

Work at Home

Work From Home

Let’s face it, working from home is amazing, by why is that? There are a variety of reasons why working at home is better than commuting to the rat race, again.
The first reason that working from home would be amazing is:
There is no dress code, work in your bathrobe if you would like. The lack of a dress code over the long run will put more money into your checking account, due to not having to purchase separate clothing to go work in. You can dress how you like and be comfortable in your own clothes.

The second reason is the lack of commute.

You are commuting from your kitchen (because let’s face it you still need that morning cup of coffee) to a location within your house. This means that you can wake up later, you can sleep for longer and you can therefore work harder.

Cost would be the third reason to stay at home and work. Commuting to and from work each day can be expensive, if you drive then you’ll have to pay for petrol, insurance and obviously the vehicle itself. By working at home you can save a lot of money that can be spent elsewhere.
Fourth, studies have shown that you are likely to be more productive working from home, than if you were sitting in your office.
Fifth and finely the most amazing reason to work from home is that you have freedom of your own time.

You can arrange your work day around your other duties, this means that you might be able to take your child to school or pick them up. Not only would this save money, but gives you a greater quality of life.

As you can see there are a number of reasons it would be amazing to work from home. If you still have a full time job and have the option to work from home then you can see the benefits. Since you are reading this it’s likely that you’d also like to work online and have your own business. These advantages are still true if you’re working from home for yourself. If you’re still working for someone else then it’s also important to realize that working from home will give you the chance to spend more time on creating your own business or pursuing other directions.

3 Ways To Improve Your Efficiency When Working From Home

efficient internet marketingTelecommuting or freelancing has become one of the best ways many people can earn extra income. Others have decided to do freelancing as a full time job and many have been successful. Working from home has its challenges and blessings, which usually depend on your work ethic and how you schedule yourself.
The internet while it can earn you income, it can also act as a distraction. Funny videos of cats, social networking sites like Facebook and meme sites like 9gag can present distractions if you are not disciplined.
Below are 3 ways to improve your efficiency when working from home.

#1. Eliminate Multitasking

Multitasking is distracting especially if you are engaged in freelance work from home. Clients who hire you as a freelancer either to work as a programmer, web designer, writer or video transcriber except you to concentrate on their work and be able to deliver the results they desire.
Multitasking will act as a distraction therefore it is important to concentrate on a single task at a time. If you have several assignments, the best way to accomplish them is by creating a schedule. Allocate different tasks time slots and ensure each task is completed within the required time.

#2. Set Attainable Goals

Goals act as milestones in our life and help to guide us in a particular direction in order to achieve our dreams. Setting goals is one of the best ways of tackling big projects. A client may assign you 100 articles to write, a large POS software to develop or an ecommerce website. To complete these large projects, breaking them into milestones or goals helps you to tackle one after the other.
When setting the goals, you need to come up with attainable milestones. For example if a client assigns you between 50 to 100 articles of 500 words each, writing between 10 to 20 each day will allow you to complete the work within a week. It is impossible to complete the 50 or 100 articles in a day since you need to rest and attend to other duties as well.

#3. Dress Well

Most people who work from home dress in casual clothes like jeans and t-shirts, while others may stay in their pyjamas. While this may be okay, studies have shown that individuals who take a shower each morning and dress well tackle their tasks with ease and have better results.
Working from home does not mean being shabby, you can dress the same as the person heading out to the office. Dressing well gives you extra confidence and you will look smart and professional.
Another benefit that dressing well has is a client may request an emergency meeting through video call to provide urgent instructions and it will be embarrassing if you appear on someone’s screen with an old t-shirt or dressing gown.